@pixelfed great letter! Rooting for you all the way!! A couple of years after I started NadaMoo, I got a cold call from the retired director of sales for Ben and Jerry’s. “Your product has ‘legs’” he said, “and I want to help.” No threats from lawyers followed. Because Ben and Jerry got it right: equity, sustainability and community can be the pillars of successful businesses. They were not in my niche market, but they still cared about the people in my niche market.